MANORS gives golfers more delivery choice with HubBox

MANORS wanted to give customers more delivery choice at checkout, especially when home delivery wasn’t the most convenient option. To give shoppers flexibility at checkout, MANORS introduced DPD Pickup through HubBox so its customers can choose a nearby collection point before the parcel is on its way.

About MANORS

MANORS is a modern golf apparel brand creating technical, considered clothing for golfers who want more from what they wear. Its growing profile has also led to collaborations with major names including Reebok.

The brand sells direct-to-consumer globally, alongside a growing wholesale network. Its range is built around clothing that can move easily between the golf course and everyday life.

As the business continues to expand, MANORS is paying closer attention to the delivery experience as well as the products inside each parcel.

Delivery Choice at Checkout: The Challenge

The main opportunity for MANORS came in the form of giving customers more control over delivery at the point when they were placing an order.

Home delivery works well when someone knows they’ll be in. But if someone is out during the day, sending a parcel to the same address can lead to a missed delivery before the order has even left the warehouse.

Redirecting a parcel post-dispatch can also make the experience more complicated than it needs to be. 

MANORS wanted customers to be able to choose a pickup point during checkout, with the delivery decision made upfront. Offering DPD Pickup could also help reduce failed delivery attempts over time and lower the number of delivery-related questions reaching customer service.

Nitesh Shah, Operations & Logistics Director at MANORS, says: “Not everyone wants a parcel delivered to their home, so being able to offer a convenient DPD Pickup location directly at checkout gives them another option without making the journey more complicated.”

Solutions

MANORS chose HubBox because it could bring delivery choice at checkout through DPD Pickup, directly into the customer’s buying journey.

Customers don’t need to place an order first and then go elsewhere to change the destination. They can see the available pickup locations while they are buying and choose the one that works best for them.

The setup also needed to work behind the scenes

MANORS wanted to introduce pickup without creating extra work for the teams already managing orders and fulfilment.

Adding DPD Pickup to its Shopify checkout took under two hours of technical setup through HubBox’s standard integration process. Customers were then able to choose a collection point as part of their purchase without MANORS having to build a separate pickup journey.

HubBox supported the MANORS team through setup and testing, working with DPD where needed to prepare the new delivery option for launch.

Results

MANORS is still in the early stages of its HubBox rollout, but the initial signs are encouraging as customers begin using the additional delivery option. The first change is easy to see, with customers having another delivery option available before they complete their order.

MANORS will be watching how shoppers use DPD Pickup over the coming months, including how pickup helps reduce failed delivery attempts and delivery-related customer service queries.

Peak trading will be one of the first major tests

Busier periods can make home delivery less convenient for customers who are away from the house more often or trying to fit collections around work. Giving shoppers the option to select a nearby pickup location at checkout gives MANORS another way to accommodate those buying habits.

Pickup will also ease pressure on MANORS’ customer service team during peak trading, with fewer parcels returned to sender after failed deliveries and fewer customers asking where their order is.

Why HubBox?

As MANORS grows, the team is looking at how to make delivery more flexible and easier for customers, while keeping a close eye on carrier performance and how seamlessly shoppers can keep track of an order once it has been dispatched.

Introducing DPD Pickup provides more flexibility at the start of the delivery journey. And it’s done without adding unnecessary complexity for the teams managing orders behind the scenes.

The next step is seeing how customers respond as volumes increase. With peak trading ahead, MANORS will be able to build a clearer picture of where pickup fits within its delivery mix and how often customers choose it over home delivery.

As Nitesh puts it: “For us, HubBox is about giving the customer more control over their delivery.”

Curious what pickup could add to your checkout?

Speak to the team to find out how HubBox can help you offer pickup directly within the checkout experience.