How Brown Bag Clothing use HubBox to reduce failed deliveries and drive increased spend

Online retailers Brown Bag Clothing and Woodhouse see higher average order values when they offer customers Click & Collect at checkout

The challenge

Founded in 1999, Brown Bag Clothing is an established online brand offering customers high- profile menswear at affordable, discounted prices. With a mission to “provide customers with top designer men’s fashion at the very best prices”, they supply a range of brands including New Balance, Tommy Hilfiger and True Religion.

Getting the delivery mix right is increasingly important when it comes to meeting consumers’ heightened service expectations. With this in mind, Brown Bag Clothing and their sibling site Woodhouse were keen to get a local Click & Collect solution up and running as quickly as possible.

Giving customers who might be out during the day an alternative delivery option, and thus reducing customer service queries and issues resulting from missed or failed deliveries was crucial to Brown Bag. Ease of implementation and compatibility with existing solutions were also key priorities.

The Solutions

Brown Bag Clothing was able to implement Click & Collect without having to make any changes to their existing couriers, warehouse management system (WMS) or label printing, making the process smooth and straightforward. Using HubBox’s pre-built module for Magento, Brown Bag completed the integration themselves in a matter of days.

• 5% of total orders fulfilled via Click & Collect within 60 days
• 15% increase in average order values which resulted in an increase in revenue
• AOV increase for Click & Collect orders (vs. home delivery orders)
• Measurable reduction in the volume of customer service queries relating to missed and failed deliveries