How HubBox Transformed Woodward Canyon’s Delivery Operations

About Woodward Canyon

Woodward Canyon Winery stands as a testament to tradition and excellence in winemaking. The family-owned winery is synonymous with producing premium wines from its vineyard high on the hills of Washington’s Walla Walla Valley. With a new generation of environmentally conscious online shoppers emerging, Woodward Canyon knew it had to respond, and it embarked on a direct-to-consumer (DTC) strategy.

“We’ve reclaimed around six hours each week by eliminating the time spent on redirects, returns and other delivery issues.”

• – Michelle Aichele, Director of Wine Club and DTC Sales ,Woodward Canyon

The Challenge

While the DTC approach generated significant sales, ensuring successful first-time deliveries proved to be a challenge for the family-owned business. The complexities of wine shipments, especially to areas with warmer climates like Arizona, Texas, and Florida, also underscored the importance of finding a reliable delivery solution.

A potential solution emerged during a conversation with
their UPS representative. HubBox offers online retail delivery technology designed to give customers more choice for delivery or collection – enabling customers to choose from over 20,000 pickup locations across North America directly at checkout.

The results

Since partnering with HubBox, the team witnessed a boost in repeat purchases, confirming satisfaction with the new delivery option.