London, 17th September 2018 – London-based accessories brand Skinnydip has partnered with Click & Collect software provider HubBox, enabling customers to collect their online purchases from over 4,000 local Collect Points, as well as from Skinnydip’s standalone stores.
Founded in 2011, Skinnydip’s colourful designs and tongue-in-cheek aesthetic have made them a firm success with stylish millennials. Today, their clothes, accessories, and stationery are sold in over 200 concessions globally, as well as in 14 of their own stores in the UK.
Brick and mortar shops have always been a core part of Skinnydip’s retail strategy, with thoughtful investment in making their stores more than merely a place to buy products – fun features such as photo booths, their very own nail salon (Nail Club), food and drink concessions, and even in-store DJs are de rigueur for Skinnydip.
Considering how important in-store shopping is to millennials, with 74% saying that they still prefer it to online shopping (source: I-AM), offering in-store Click & Collect is a shrewd move that will create a bridge between what the customer sees online and the overall brand experience they have when visiting a store.