How Brown Bag Clothing increases spend at checkout using Click & Collect

Online retailers Brown Bag Clothing and Woodhouse see average order values increase by 15% when they offer Click & Collect at checkout

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“Adding HubBox was easy. We know how much our customers value convenient delivery when they shop with us, and even in a short timeframe we’ve been able to see the tangible returns on customer satisfaction and revenue from adding HubBox Click & Collect.”
Paul Bradley, IT and Operations Director

Online retailers Brown Bag Clothing and Woodhouse saw higher average order values when they decided to offer customers Click & Collect at checkout.

The Results

Within 60 days of implementing HubBox Click & Collect across both sites the service demonstrated its value. Uptake was swift, indicating an underlying demand for convenient delivery that had previously been unmet. Brown Bag saw:

  • 5% of total orders fulfilled via Click & Collect within 60 days
  • Increased incremental revenue as a result of a 15% increase in average order values
    (AOV) for Click & Collect orders (vs. home delivery orders)
  • Measurable reduction in the volume of customer service queries relating to missed
    and failed deliveries